PinkNews on Snapchat Discover

PinkNews on Snapchat Discover

The sole LGBT+ partner on Snapchat Discover, PinkNews delivers fun, informative, and colourful content to 30 million unique users a month. As well as the same LGBT+ news, entertainment, and video content found on the site; PinkNews’ Snap channel comes packed with exclusive and interactive content.

Previous editions include kickass drag kids, a harrowing account of what it’s really like to survive gay ‘conversion’ therapy, and a guide to the funniest lesbian slang.

  • We reach 30 million uniques per month globally — 19 million in the US and 4 million in the UK
  • 70% of the audience is Gen Z
  • PinkNews offer a direct line to LGBT+ users on Snapchat
  • With half of our Snapchat audience identifying as straight, we go beyond the barriers of LGBT+

Snapchat opportunities

  • Snap ads created in-house by our design team
  • Discover channel takeovers — own all of the advertising breaks within a particular Snapchat edition. We tailor content in order to reach the client’s desired user
  • Custom lenses created by PinkNews designer with client branding etc