19 Feb PinkNews on Snapchat Discover
The sole LGBT+ partner on Snapchat Discover, PinkNews delivers fun, informative, and colourful content to 30 million unique users a month. As well as the same LGBT+ news, entertainment, and video content found on the site; PinkNews’ Snap channel comes packed with exclusive and interactive content.
Previous editions include kickass drag kids, a harrowing account of what it’s really like to survive gay ‘conversion’ therapy, and a guide to the funniest lesbian slang.
- We reach 30 million uniques per month globally — 19 million in the US and 4 million in the UK
- 70% of the audience is Gen Z
- PinkNews offer a direct line to LGBT+ users on Snapchat
- With half of our Snapchat audience identifying as straight, we go beyond the barriers of LGBT+
- Snap ads created in-house by our design team
- Discover channel takeovers — own all of the advertising breaks within a particular Snapchat edition. We tailor content in order to reach the client’s desired user
- Custom lenses created by PinkNews designer with client branding etc